APAP|NYC 2027 CSR Sponsor Live

APAP|NYC 2027 · Corporate Citizenship & Sponsor Brief

Your CSR Strategy Has a Gap.
APAP fills it.
Trust has collapsed nationally and gone local
→ 2026 Edelman Trust Barometer
CSR investments require trust as proof of impact more than ever
→ The Conference Board, 2026
The performing arts are the answer.
→ The Arts As Civic Strategy, AFTA at APAP|NYC 2026

APAP Is In Every Community. 
Join us there.
The Arts Need Unlikely Partners. 
Unlikely Partners Need The Arts. 
That's Not A Coincidence. 
Corporate Space
"The most powerful action available to institutions seeking community credibility is trust brokering through proximate, local messengers." - Edelman Trust Barometer, 2026
Performing Arts
"The arts sector is not optional infrastructure that can wait. It's the connective tissue of community life. And we need partners who understand that." - Lisa Richards Toney, APAP President & CEO
The Arts Are Infrastructure. Its time to invest.

This Is A Crisis. 
And An Opportunity.
The moment demands a new kind of corporate partner.
Trust has collapsed — and gone hyperlocal.
H.R. 1 and policy shifts have upended philanthropy as usual.
Authentic community credibility is now a business imperative.
The arts are the most direct path back to both.
Not Charity. Community Infrastructure.
The most strategic CSR investment you haven't made yet.

One Convening. Thirty Million People.
APAP is the infrastructure that connects the performing arts world — and the communities it serves.
In the same category as SXSW, CES, Davos, Aspen Ideas, Milken, TED, and Cannes —
but with deeper roots in more communities than all of them.

Return On Engagement.
Most sponsorships promise visibility. APAP partnerships deliver something harder to buy and impossible to fake: Provable chain of impact from your investment to a stage in Boise, Biloxi, or the Bronx.
World's Leading Convener of Performing Arts
Thousands of Decision-Makers. One Infrastructure.
High-Frequency Visibility Across American Culture
Year-Round Physical & Digital Touchpoints
Verifiable Proof of Impact. Not Charity.
The Brand Narrative Shift: Donor to Enabler
"We gave money to the arts" → "We put artists on stages in 200 communities"
"Traditional sponsorship" → "Investment in civic trust and community fabric."

Why APAP.
70 Years Of Civic Infrastructure Building
Real Time $46B Economic Engine Within  A $1.2T Industry
5,000 Member, 19 Affinity Groups & 30M National\Local Reach
4★ Charity Navigator 
501(c)(3) Nonprofit
GuideStar Gold
$2M Regranted Through 47 ArtsForward Grants
350+ Signatories to 10/20/30 Pledge
Arts Compensation Project
Leadership Fellows Program (100+ alumni)
Emerging Leaders Institute (400+ early-career alumni)
Artist Institute & Young Performers Career Advancement (300+ alumni)
This Is A Partnership With Proven Infrastructure.
APAP has the track record, the reach, and the accountability frameworks that corporate partners require. What follows is where your company fits in.

Why Now.
This is a once-in-a-generation moment: APAP is celebrating 70 years of civic infrastructure by welcoming new partners, expanding our tent, and reimagining the arts to become what this critical moment needs, culminating at APAP|NYC 2027.
Our campaign revolves around visionary growth and impact pillars, built on the field's most trusted voices.
PILLAR 1
Arts-Tech Accelerator
Innovation, resource & capacity building
APAP|NYC 2026 validated standing-room demand for AI and digital tools in the performing arts. We are looking for partners to build access, learning, and capacity, and take the credit.
PILLAR 2
ArtsRX Incubator
Community health & wellness
APAP|NYC 2026 began our partnership with National Medical Fellowships and to connect healthcare systems with the performing arts to build the infrastructure for prescribable arts at scale.
PILLAR 3
Arts & Workforce 
Building career & economic mobility
The performing arts are a proven workforce engine — building collaboration, communication, and creative problem-solving skills that employers across every sector need.
PILLAR 4
Arts & Civic Trust
Civic trust, social cohesion & belonging
Programming active in 13 communities through partnerships with Mediators Foundation and Braver Angels. Performing Arts Professionals are deep-rooted nonpartisan civic infrastructure in most American towns.

A Platform Already In Motion.
APAP|NYC 2026 launched our 70th Anniversary Campaign and ignited our Growth Pillars strategy.
Members Demand More. We Deliver.
93% of attendees recommend APAP|NYC, with 34% first-timers. This growing audience confirms 2027 as the moment to define the future of the arts.
Momentum is Building. Impact is Real.
Six innovative programs ran at APAP|NYC 2026, from ArtsRX to AI sessions and full conference integration. Our track record proves immediate impact and future potential.
ArtsRx Pilots Already Underway with NMF
Connecting healthcare systems with performing arts to pilot prescribable wellness programming is creating vital new impact pathways.
Piloted at APAP|NYC 2026 with National Medical Fellowships
Coffee With Ken , Featuring AFTA's Erin Harkey
This high-impact live thought leadership series directly connects APAP with national policy and cultural impact, featuring top-tier guests.
Live thought leadership series, APAP|NYC 2026
Standing-Room AI Sessions At APAP|NYC 2026
Proven demand for tech tools means partners can now shape how the field embraces innovation and builds essential training infrastructure.
Standing-room attendance, APAP|NYC 2026
Trust-Building In 13 Communities
Through partnerships with Mediators Foundation and Braver Angels, civic dialogue programming delivers measurable impact where it's needed most.
Active in 13 communities, launched at APAP|NYC 2026
APAP Honors , By IMG Artists
APAP's signature awards ceremony celebrates and elevates the visionary leaders who consistently advance the arts field.
Signature ceremony, APAP|NYC 2026
AudienceView Activation
Title sponsor AudienceView integrated its platform directly into the conference, generating qualified leads and valuable product feedback from decision-makers.

What 'Provable Impact' Actually Means.
Every APAP partnership includes a robust measurement framework, not just a logo placement.
Communities Reached
Measure the geographic reach of your impact, aligning with your priority markets through detailed audience data and touring routes.
Performances Enabled
Quantify your direct contribution to live performances, tracking the shows, tours, and community events your investment makes possible.
Audience Demographics
Understand who you're reaching through detailed demographics (age, geography, income) from our extensive 1,600-member network.
Press & Media Attributions
Showcase your commitment through earned media coverage, with attributions tracked across key industry, regional, and national outlets for your reports.
Partner-Specific Survey Data
Gain qualitative insights directly from our member venues, illustrating the profound impact of your partnership on their work and communities.
Year-End Impact Report
Receive a comprehensive annual impact report, meticulously formatted for board presentations, ESG, and CSR reporting, with all key metrics and narrative.
"We've been operating like we're optional when every bit of data proves we're essential." — Lisa Richards Toney, President & CEO, APAP
Every APAP partnership includes a year-end impact report formatted for board presentation and ESG reporting. We don't ask you to trust the claim — we give you the documentation to prove it.

Next Steps
Let's Build This Together.
One conversation is all it takes to explore how your brand fits into the APAP ecosystem.
Founding partner commitments close April 2026. Early conversations ensure preferred positioning and category exclusivity. We look forward to connecting. 
Thank You
Sam Myers Jr
Chief Strategy and External Affairs Advisor
Association of Performing Arts Professionals (APAP)
smyers@apap365.org | 202.680.9739